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Beebe defends revenue formula
Posted by:
Steve Sipple on
June 1, 2010 at
9:53PM CST
We close Tuesday night with a not-so-sexy topic: The Big 12's revenue-sharing formula, in which half the money is split evenly and the other half is awarded based on TV appearances. Missouri doesn't like the setup. The Tigers make no bones about it. Trouble is, they apparently didn't have a problem with the formula in the mid-1990s, when the Big 12 was formed. Former Oklahoma athletic director Donnie Duncan, a primary powerbroker in the formation of the league, remembers all 12 athletic directors in a room. There were actually several meetings, he said. There were spread sheets. There were lively discussions and ample feedback about how to distribute revenue. It should be noted that Joe Castiglione was Missouri's athletic director at the time (he took over at Oklahoma in 1998, and Mizzou hired Mike Alden). "It was a matter of having the courage to work together and the wisdom to compromise," Duncan recalled Tuesday. "What came out of there was all 12 institutions not complaining ... Not a single person said this was unacceptable." So, what's changed? People and circumstances, Duncan said. "Everyone has to do what's best for their institution," he said. "When you get different people involved, as happens to be the case sometimes in athletics, they look at what they think is best. And times change. Opportunities change." Will Missouri get an opportunity to join the Big Ten? Nebraska? Those questions and resulting speculation help explain why there were about two-dozen reporters on hand at the Big 12 meetings here in K.C. The Big Ten is the only BCS conference in which all revenue is shared equally. Big 12 commissioner Dan Beebe said Tuesday the matter has been discussed by Big 12 members in recent years. "The board determined that the basis on which this conference was formed, in very careful negotiating, is one that's going to continue," Beebe said. "I think a lot is made of the (Big 12's) distribution. It's not discriminatory. Any institution that raises its program to a level to where it gets more exposure on television is going to have a chance to get more revenue. "We share the vast amount of our revenue equally."
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